15 October 2020
5 facts about organic cotton
Conventional cotton production isnât great for the environment or the people growing it. Thatâs why itâs our goal to support 100% sustainably sourced cotton â forever.
Cotton is one of the worldâs most popular fabrics. Itâs breathable, soft, comfy, and used in everything from denim to underwear. (Chances are, youâre wearing it right now.)
But thereâs a downside. Conventional cotton production isnât great for the environment or the people growing it. Thatâs why itâs our goal to support 100% sustainably sourced cottonâforever.
Hereâs what you need to know.
#1 It uses less water and energy
Most organic cotton is grown on small-scale farms, which tend to be rain-fed rather than irrigated. This makes the soil better at holding water and more resilient to drought. And also reduces pressure on local water sources.
#2 Itâs healthier for the ecosystem
Organic cotton uses all-natural seeds from organically grown crops. Thereâs no pesticides and other harmful chemicals, which means cleaner air and water, soil biodiversity, and healthier workers.
#3 It promotes safe work and better livelihoods
For farmers and their families, organic cotton farming has a lot of positive impacts. Theyâre not exposed to toxic chemicals. And healthier soil means theyâre able to grow other crops for food and income.
#4 Itâs certified and traceable
We source organic cotton thatâs certified through the Global Organic Textile Standard (GOTS) and Organic Cotton Standard (OCS), so you know that the claims can be trusted and traced back to the source.
#5 Itâs softer and more durable
Organic cotton is often handpicked, maintaining purity of the fibre. Thatâs how it stays so soft. When woven into fabric, natural and safe alternatives are used for dyeing and whitening.
